When it is about your website, security plays a very important factor in its overall success. Did you know that almost 85 percent of consumers would not make a purchase in case their data is put at risk due to unsecured connection? Additionally, 82 percent of online users will not browse unsecured websites according to recent research. According to the professionals of London based highly demanding IT support company, Digital Marketing Companies in Cambridge can protect yourself as well as your consumers by making your website HTTPS. This blog will discuss HTTPS and what it actually means for small business.
What is HTTPS?
HTTPS is a suitable way for encrypting information you send between a web server and a browser. This will protect your site’s users from “man-in-the-middle” attacks when someone steals information like logins or credit card information.
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What is an SSL certificate?
An SSL certificate consists of a set of data files you add to your server in order to establish encrypted connection between a browser and your server. After it is installed, a green padlock will display when users visit your website to indicate that it is a secured site.
Know the basics between HTTP versus HTTPS
Whether you are creating your website or are the user of a site, having good experience online is important and that must include having good encryption so that Creative Digital Marketing Agency in Bristol information remains safe.For this, it is important to know the differences between the two options:
*HTTP or HyperText Transfer Protocol
Hypertext Transfer Protocol (http) is the system for receiving and transmitting information on the Internet. Since HTTP is said to be an “application layer protocol,” it focuses on how the information has been presented to users.
When HTTP is beneficial
HTTP is commonly used for accessing html pages and you need to consider other resources too that may be used by accessing http. This way, most websites who did not house confidential information like credit card information would setup their websites.
HTTPS or Secure HyperText Transfer Protocol
HTTPS, or “secure http” had been developed to permit authorization and secured transactions. Confidential information should be exchanged in a secured way to avoid unauthorized access and https can make it happen. In several ways, https is quite similar to http as it follows basic protocols.
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