But take Digital Marketing Companies in Leeds views from the majority of it and you’d be forgiven for wanting to retreat straight back under the covers to get away from the Gloom, Doom, Pessimism and Risk.
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Done right, the General Data Protection Regulation gives you the opportunity to reach for the stars. But you won’t do that by hibernating and hoping for the best.
To help redress the balance – and to empower you with the relevant information to ensure compliance – we’ve highlighted some need-to-know facts and positive changes for marketers and business owners alike.
GDPR – The basics in brief
Digital Marketing Company in London probably aware of the basic details. But to refresh your memory we’ve summarised them in layman’s terms.
The aim of GDPR is to give EU citizens greater control over their data – so if you hold personal data of customers, leads or employees in the EU, it applies to you
GDPR comes into play on 25 May 2018 and Brexit isn’t a get out clause – it will still apply, even after we depart the EU
The fines for non-compliance aren’t to be sniffed at – up to €20m or 4% of your annual turnover – so getting it right is important for the health of your business
There’s no getting away from the fact that the new rules are complex, but they give you the opportunity to manage data efficiently and effectively – and by doing that you’ll build trust in your brand and boost your profits.
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