In that triumphant moment, you’re not thinking about everything that can go wrong. After all, you’ve built a robust site and everything’s shiny and new.
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But what if something does happen through no fault of your own. Like a plug-in doesn’t update properly, or you get hacked? And what happens if the business evolves over the next 18 months, and the website needs to keep up?
Having Digital Marketing Companies in Liverpool site without a maintenance plan is like driving a car without insurance. You can hope for the best, but you’re taking a big risk. After all, the digital equivalents of little dents and broken wing mirrors have a cumulative impact that can quickly have commercial implications – people don’t like buying from (or giving their personal information to) sites with problems. They’ll click the back button, and you may not hear from them again. In other words, a broken website has a direct correlation to lost sales.
Here are some key issues you need to monitor on an ongoing basis, or you’re in a position where you’re putting conversions and data at risk:
Cybersecurity
Every site is vulnerable to cyberattack, whether it’s people stealing Digital Marketing Companies in Manchester data, using you as a spamming proxy or launching a Denial of Service (DDoS) attack. Plus, you have compliance obligations when it comes to protecting customer and employee information, so any security issues can create a compliance headache.
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