Hello guys, my today’s article is on the update of the Rich Results Testing Tool. Digital Marketing Agencies in Liverpool read my articles, then you should know that last month Google introduced the Rich Results Testing Tool in the beta version to replace Structured Data Testing Tool. I talked about this in my previous articles; you can read if you haven’t. So if I am talking about it again then what should it mean? Any guesses? Yes, you are right if you think that a new update regarding Rich Results Testing Tool has come. Are you curious to know what the update is all about? If yes, just keep reading the article. Like always, I will start with the basics, in case you don’t know then read below.
What is Rich Results Testing Tool?
Put simply, Rich Results Testing Tool is basically an enhanced result in Google search with extra visuals, images, carousels, non-text elements, and many interactive features. Earlier, rich results were known as rich snippets, rich cards or enriched results. But what is ‘test’ in the rich results? The test means that rich results will test your publicly accessible page to see which rich results can be generated by the structure data it contains.
Have a look at the history – The Rich Results Test launched in December 2017 as an upgrade for the Structured Data Testing Tool, which launched in 2015.
Let’s move on to the update below.
Google is to expand the rich results testing tool
A few weeks ago, Google announced that the Rich Results Testing Tool is out of beta. And the Structured Data Testing Tool will be eventually deprecated. In fact, SEOs did not like this news about Structured Data being deprecated and now it seems like Google heard their feedback and planning to enhance the Rich Results Testing Tool. In this context, Google’s John Muller said, “we are planning on expanding the Rich Results Testing Tool.”
Actually, the Structured Data Testing Tool gave technical debugging feedback on all types of structured data issues. However, Rich Results Testing Tool only provides feedback on structured data that Google Search, many show in Google’s search results. It simply means SEOs want more, not less.
Read the statement of John Muller in a webmaster video hangout.
Muller was hearing a lot of feedback about rich results, he said, “lots of people have been very vocal about wanting the Structured Data Testing Tool to remain.” This is the reason he planned to expand the tool. He says, “Digital Marketing Company in Manchester are planning on expanding the Rich Results Testing Tool. We’ve been looking at all the feedback that we’re getting where people are like oh this is like terrible Google because this one uses case I have only works in the Structured Data Testing Tool. And we try to take that kind of feedback to understand what it is that people are trying to do and to make sure that we can implement that with the Rich Results Testing Tool.”
Why John Muller is focusing on expanding Rich Results Tools?
It is true that Muller’s entire focus
has shifted towards rich results and is fully to deprecate structured data testing tool. Why he does so? Read his statement to know. He said, “I think it’s something from a technical point of view it makes sense for the team to focus on one tool rather than two tools. And one of the pieces of feedback we’ve received with Structured Data, in general, is that it’s sometimes hard for people to understand which types of structured data actually have an effect in search. And that’s why we focus on the Rich Results Tool which focuses on the things that we would show as Google in the search results. So that’s kind of the background there.”
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