Instagram’s new logo impact on users

Despite Digital Marketing Agencies in Brighton design time and thought that’s been put into developing the updated icon and app design, it’s attracted widespread criticism. In fact, Instagram’s latest move will most probably go down as one of the biggest design fails of the year…

However, there’s an extremely valuable lesson we can all learn from Instagram’s latest fate. Staying relevant and moving with the times is pivotal to achieving success within the design stakes. While Instagram wanted to make its brand more reflective of the community, what it’s unveiled has been the total opposite, with many designers calling for the old icon to be reinstated rather than paying homage to it.

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Sounds like Instagram could have done with a spending a whole lot more time on testing its audience first before launching into the grand unveil. After all, there’s a whole lot more to creating a new brand than the look and feel, there’s the stage before that actually tests the audience first and gathers valuable customer research and insight.

Here at Make, Digital Marketing Agency Edinburgh ask our clients for permission to speak to their customers (new, old, lapsed and potential) to establish a 360 degree view of their opinion on the existing brand. We then build any brand adjustment around the invaluable feedback we receive. All in all, this enables us to fully understand the target audience before we even put pen to paper (so to speak). Before we launch the brand we ‘road test’ it even further by setting up in-partial focus groups for further feedback.

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