Digital Marketing Agencies in Oxford is what’s known as content marketing, and its strength lies in the fact that it’s about providing something of genuine value. Done right, it can improve your website ranking and sales, but your focus needs to be on actually giving customers information that
1) is useful and engaging, and
2) will build your reputation, rather than just pushing a product or service.
At MAKE, we don’t just work on the design side of websites – we also help our customers to target and craft their online content. So here are our tips for getting it right.
Know your audience
First and foremost, think about the people you want to produce content for. Who are they? What are they likely to be looking for? What sort of content would they find useful? For content marketing purposes, think of these people as your audience rather than your customers. Considering all this at the outset can help you to tailor your subject matter, and the way you write. Which brings us on to our next point…
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Make yourself understood
Words can have a lot of power, but only if your audience understands them. So make sure any content you produce is easily accessible to others, including people who may not have the same level of technical knowledge as you (avoid jargon). Also, ensure your that each piece of content is only as long as it needs to be – your website visitors may be in a rush and need to be able to find information quickly. Your tone matters, too. It’s essentially the “voice” of your brand, and can be the difference between an engaged website visitor and one who switches off.
Share your knowledge
Content marketing is an opportunity to establish Digital Marketing Companies Birmingham as an expert in your field. Whatever your business is, you’ll have a unique outlook on that area – and you can use your experience to help others learn. Position yourself as a trusted source of advice and information, and this will lend credibility to your business. Take some time to make a list of topics you might be able to cover, with a view to informing and entertaining.
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